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MCD CONSULTING
Our mission is to explore social trends to help our clients gain a clearer picture and to support them in building genuine, lasting relationships with their customers
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MCD CONSULTING
A team of senior consultants to turn your projects into reality
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MCD CONSULTING
Our mission is to explore social trends to help our clients gain a clearer picture and to support them in building genuine, lasting relationships with their customers
In a world where people, lifestyles, routines and reference points are constantly changing, our role is to get beyond appearances to capture the unsaid, to identify the influences and to offer an in-depth understanding of consumer realities and perceptions.
OUR EXPERTISE
MCD is a boutique research consultancy offering flexibility, agility and an involved, motivated team. We love the business we are in, and we understand the importance of reacting quickly: We are creative, responsive, bold, ethical and passionate.
CUSTOMISED SERVICES
With our team of senior consultants, our solid professional expertise and our detailed understanding of the issues , we provide operational support for implementation of research findings
TEAMWORK
For us, the team is “you + us + the consumer”. We believe that relationships based on simplicity, trust and the ability to listen help energise projects and drive them forward, and produce the best results.
BESPOKE PROJECT DESIGN
We combine different methodologies or invent new ones when required, to provide the right response for each project. Applying a combination of techniques from a constantly refreshed array allows us to give free rein to imagination and creativity and achieve a more advanced level of understanding
TRUSTED NETWORK
Since our agency was created in 2007, we have been working with local and international partners selected for their expertise and their suitability for projects, and because their values and methods are closely aligned with our own. That said, we’re always open to discovering new talents!
OPEN APPROACH
We believe that with an open, attentive and non-judgemental approach it is possible to discuss any topic, even the most sensitive. We believe that individual differences enrich all of us
PROFESSIONAL ETHICS
We feel that healthy and respectful working relationships promote productive collaboration and make working together a pleasure. We value transparency, integrity and tolerance.
We help our clients to stay deeply connected to their audiences, so they are able to anticipate, create, innovate and bring meaning to their business
OUR SOLUTIONS
We apply a full palette of methodologies and techniques which we can combine for a multi-angle approach to issues, giving you a richer perspective
FOCUS GROUPS
In-person and online focus groups
QUALITATIVE INTERVIEWS
Individual and family interviews, conducted at home, at a facility or online
24H/24 IMMERSIVE OBSERVATION
Observation of actual practices and routines, by filming round-the-clock at consumer’s homes over several days
B2B WORKSHOPS
1- or 2-day workshops to observe and understand professional practices
DESIGN THINKING
Creative workshops and co-design workshops
ETHNOGRAPHIC OBSERVATION
Consumer / shopper observation; live observation of browsing behaviours; mobile ethnographic reporting
COMMUNITIES
Launching and moderating online communities: Facebook groups / blogs, with Smartphone snapshots of consumers’ everyday lives
FOCUSED QUANT TESTS
Online quantitative advertising tests; online surveys to understand consumer targets, journeys and usage.
Dynamic online quant interviews and/or online quant-qual surveys
INTERNATIONAL PROJECTS
We conduct international projects as coordinator or local partner. As coordinator, we select the best qualified partners according to the type of methodology to be applied and the target to be explored
THE TEAM
A team of senior consultants to support you in carrying out your projects.
Marie-Christine Renault
Marie-Christine began her career in 1995 at Ipsos France and later joined Millward Brown France. Since creating her own company in 2007, she has worked on projects covering a broad range of issues with partners representing numerous sectors, in France and internationally.
People-oriented and keen to understand consumers and the trends that run through society, Marie-Christine values listening, discussion, flexibility and creativity.
Sonia Langlet
Sonia Langlet began her career at CSA’s Consumer Products division and later joined Euro RSCG where she worked on CRM projects. In 2007 she founded l'Oeil du Marketing, conducting quant and qual research and applying round-the-clock immersion methodologies designed to observe actual behaviours.
In 2021 Sonia joined MCD Consulting, where she continues to explore the transformations of consumption behaviours and supports clients in addressing their strategy and development issues
CONTACT
You may visit us at our offices at 4 rue de Saint Petersbourg - 75008 Paris
